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20 Oct 2018, 18:53 HRS IST
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  • PTI
  • Press Release


Source:Dongfeng Motor Corporation
Category:General
Double Swallow Soaring -- Dongfeng Race Team returns to the top of the leader board
13/06/2018

Double Swallow Soaring -- Dongfeng Race Team returns to the top of the leader board

CARDIFF, UK, June 12, 2018 /Xinhua-AsiaNet/--

On June 8, 2018, Dongfeng Race Team won the first place in the in-port race in
Cardiff, UK. At the awards ceremony that evening, Dongfeng Race Team was also
honored with the communication award of the event. As of this day, Dongfeng
Race Team recaptured the top spot in the total standings and got one step
closer to the season's championship. The ninth leg of the Volvo Ocean Race came
to an end in Cardiff, UK. All teams are preparing to embark on the 10th leg for
Gothenburg, Sweden.

For Dongfeng Race Team, winning the first place in the current total standings
is not mere luck. It relies on long-term perspective, sound judgement, and
unremitting persistence. As is the case with Dongfeng Motor, the road to
internationalization has nothing to do with luck. It also requires a global
vision,strategic decision-making, and persevering efforts.

In the new era, Dongfeng Motor Corporation has made reinterpretation of the
historical connotation of its brand and released a brand new Dongfeng brand
strategy with the core value concept of "Quality, Intelligence, Harmony".
Quality is the root of the Dongfeng brand of the new era, the most important
gene in the blood of Dongfeng and the foundation of Dongfeng; Intelligence is
the source of Dongfeng brand in the new era, a symbol of modern industrial
civilization, and a source of winning the future; Harmony is the soul and faith
of the Dongfeng brand in the new era, epitomizing the relentless pursuit for
brilliance of human nature. The trinity of "Quality", "Intelligence" and
"Harmony" will lead to comprehensive and vigorous development of Dongfeng Motor
Corporation.

With the launch of the new brand strategy, Dongfeng Motor Corporation will be
in full swing with the tailwind of the Belt and Road Initiative. Dongfeng will
spare no effort in its course to build China into an auto powerhouse by telling
a good story of the Dongfeng brand.

Source: Dongfeng Motor Corporation

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